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Steve Mitten's Life And Business Coaching Notes - Summer 2006
Dear Friends,
How quickly time passes. A brand new summer is knocking at the door and I will shortly commence my annual migration to our summer cabin, close to the water's edge at Roberts Creek B.C.
This is my traditional time to coach less and play more. It is a time for relaxation, reflection, much swimming, and many good times with family and friends. Its also a great time for me to commune with my creative muses and generally recharge my batteries. (Nothing is more grounding to me then spending an early morning watching the sun and sea breezes play with the water in the bay. )
I hope you all take time to enjoy what is most important to you over the next few months, and I will look forward to re-connecting in August.
All my best,
Steve
My summer
oasis.
The beach at Roberts Creek in the early morning, looking back towards Vancouver 20 miles
away.
NEWSLETTER CONTENTS
1) Making Important Changes
2) Marketing: Getting Known Fast.
3) Business Development Programs For Coaches.
1) Making Important Changes
Many of us
want to make important changes in our lives, careers or businesses but we just
don’t seem able to make it happen.
Many of us never break free enough from our current habits to even attempt a
change.
Others go through the motions of initiating change, but quickly fall back into
an existing comfort zone, which judging from a wide variety of research
doesn’t appear to be to “comfortable” for many of us. (The Gallup
organization estimates that 71% of workers are not engaged - interested or
fulfilled - in their career. Over 75% of new businesses struggle to succeed.
Over 50% of couples are in risk of divorce. 70% of us live paycheck to paycheck.
47% of us are experiencing significant levels of stress in our lives, and most
of us are far from the levels of health and fitness we desire.)
Clearly there are many important changes we could make to enrich our lives; we
just don’t know how to do it.
As someone who makes a living by helping others achieve meaningful change, I
offer the following insights. If you are committed to make a big change:
1. Create Space – Change requires time, effort, attention and growth.
If you are already running at 100% capacity, you will not have the time or
energy needed. To effect change you need to first free up some space in your
life. (Research from the field of Emotional Intelligence has clearly
demonstrated that we cannot learn or grow well when we are under constant
stress.)
2. Get Clear On What Is Important To You – Many changes fail because
what we are attempting to achieve is not really important to us. Before you
invest in making a big change, take some time to get clear on what is really
important to you. For example, you might think you want a promotion, but if that
promotion will take you further away from your family, the promotion may not be
in alignment with what you really value. When you know what is truly important
to you, it is easy to create a truly inspiring vision for yourself that will result in far more
fulfillment. (A positive internal state - inspired, optimistic, grateful,
creative - is the single biggest predictor of your success.)
3. Generate a Plan – Once you have a clear vision of what you are
working towards, break it into smaller, more manageable stages and prioritize
them. Don’t try to do too much all at once.
4. Leverage Your Strengths – When you go about making changes, it is
important to know what your strengths are, and build on them. Collectively we
focus far too much energy on our weaknesses and shortcomings (which make us feel
powerless) rather than focusing on the strengths and talents that empower us.
For example, if you are starting a business and are very strong in the strategic
or big picture tasks, but mediocre at implementing, don’t focus all your
energy on implementation. Develop a great strategic plan, and partner with
people that are great at implementing.
5. Keep Focused – It is the intensity and frequency of our attention
that reinforces the new perspectives and thought patterns that support our new
behaviors. Do not try to make major changes all by yourself. Create a strong
support structure around you that will keep you on track and moving forward,
past all the inevitable challenges.
What important changes do you want to achieve over the next few months?
"The only sin in the world is fear." - anonymous
2) Marketing / Coaching - Getting Known Fast
The following is an excerpt from Coach Tessa Stowe's new program GET KNOWN FAST.
Tessa interviewed me along with a 20 other coaches (Rhonda Britton, Chris Barrow, Dave Buck, etc,) as part of a new program she has developed to help coaches get known in their market quickly. You can learn more about Tessa's program at http://www.salesconversations.com/gkf-ordera.html
However, as a subscriber to this newsletter, you can read my interview for free. Enjoy.
Steve Mitten interviewed by
Tessa Stowe
Tessa: Steve Mitten is a master coach with over 25 years of business experience. As a CEO, Steve has led and conducted businesses all over the world. As an entrepreneur, he has started five companies and taken two through IPO. He’s internationally known as a top executive and leadership coach. Steve also served as the 2005 president of the International Coach Federation.
Welcome Steve!
Steve: Thank you very much.
Tessa: Steve, you’ve obviously tried a lot of strategies for getting known. Some have been more successful than others. Some of the strategies have obviously cost a lot more than others, both in terms of time and dollars. What I’d really appreciate from you today in this interview is your sharing these strategies.
Steve: Absolutely.
Tessa: Great, thank you. Steve, what have been the biggest benefits to you and your business from being known internationally as a top executive and leadership coach
Read the full article at http://www.acoach4u.com/Life%20coaching%20get%20known%20fast.htm
"Just showing up more fully alive and engaged with your ideal clients, is the greatest marketing you will ever do."
3) Business Development - What's limiting you in your practice?
AFFORDABLE MARKETING SUPPORT FOR COACHES, BY COACHES.
All the Spring and Summer programs are currently full. There is a list forming for the fall sessions which are scheduled to start in August. If you are interested in any program, send me an email and I will reserve you a spot.
SUPPORT FOR ESTABLISHED COACHES
6 FIGURE PRACTICE MENTORING PROGRAM
This program was designed to provide affordable and convenient mentoring for coaches who have been in business a few years and find themselves plateaued out making between 30 and 70K.
It is focused on providing the support, information and accountability to help them to a much more enjoyable and rewarding place in their business and life.
The program combines a monthly 1 to 1 call with me, a monthly group call, and weekly accountability calls with a small group. (Each of the previous programs filled quickly. Everyone has enjoyed the deeper work this program allows. We spend a lot of time of the "being", which is where all the major breakthroughs occur.)
You can read all about the program at: http://www.acoach4u.com/lifecoachmentoringprogram.htm.
WEB MARKETING - HOW TO GET YOUR SITE TO THE TOP OF THE SEARCH ENGINES
This is a 4 sessions teleclass designed for those technically timid souls who are ready to convert their websites into something that attracts their ideal clients in LARGE NUMBERS.
I really believe this info is worth a fortune. I have put it all in a 65 page e-book you can either apply yourself or use to instruct your webmaster.
This information has literally allowed me to attract 75% of my clients, and generate hundreds of thousands of dollars of business, without ever leaving my office. (And you do not have to be a techno-nerd to do the same thing.)
I have now had the chance to see other coaches use this information and make big changes in their practice. It really works.
If you are interested, check it out at: http://www.acoach4u.com/lifecoachingviatheweb.htm.
FOR NEW COACHES
SICK OF STRUGGLING TELECLASS - 12 SESSIONS ON MARKETING COVERING EVERYTHING FOR NEW AND NEAR NEW COACHES.
This is the venerable and affordable, learn-all-the-secrets-of-successful-coaches-and-get-inspired-on-a-budget program that has helped hundreds of coaches make real breakthroughs. It's for coaches who are newer to coaching, or stuck at a plateau. Check it out and read the latest testimonials at: http://www.acoach4u.com/marketingprogram.htm.
NICHE DEVELOPMENT CLASS - 4 SESSIONS FOCUSED ON FINDING & DEVELOPING A PROFITABLE NICHE.
Over the years, I have been asked to put together a program that focuses solely on niche development by many coaches. The DREAM NICHE program is designed to address this need, by digging very deeply into the process of finding and developing a profitable niche. (This program will allow us to go through this very important process in much greater detail and depth than we have time for in the SOS program.)
It runs as a teleclass format, with 4 one-hour sessions spread out over 8 weeks. (One session every two weeks.) Each session is recorded to an audiopodium so even if you miss a live session you can catch up with what we are doing.
It is for coaches who have been coaching for awhile, know the basics, are sick of trying to market to everyone, and ready to begin to attract their ideal clients. You can read all about it at http://www.acoach4u.com/nicheprogram.htm.
THE BOOK FOR COACHES
The
2006, Revised
and Expanded Edition of
Marketing Essentials For Coaches is available for review and download at:
MARKETING ESSENTIALS
Check out this Industry Best Seller that has helped thousands of coaches
build their practices.
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Life Coach and Business Development Specialist Steve Mitten B.ApSc, CPCC, MCC helps individuals, professionals and leaders find their niche, be their best and make an impact.
Visit Steve at www.acoach4u.com
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