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Steve's Life And Business Coaching Notes

August 2013


Summer Full Moon Over B.C.'s Sunshine Coast


1) Beating Yourself Up Because You Are Not Where You Thought You Should Be?
- You might enjoy this little article discussing how you can set goals that serve you, without all the recrimination when reality does not match what you imagined.

2) Time To Take Facebook Pages More Seriously - There have been some significant developments in how Google indexes and displays Facebook Pages. If you have a business and have been thinking Facebook is just for fun, you may want to read this article.

3) Other Resources - Two very worthwhile videos on; the power of story telling, and the everyday experience of the sacred.

4) Fall's Proven Marketing Program For Coaches Who Want More Clients, is Starting Soon. For the coaches in the crowd who love coaching and want to learn how to attract all the clients you want (rather than having to track them down and attempt to sell them coaching), the participant's list for the September 2013 edition of many-times-over proven 6 FIGURE PRACTICE MENTOR PROGRAM for coaches is filling up. If you are ready to get serious about your marketing, please check out the new video description of the program and claim your space.

 "Lighthouses don’t go running all over an island looking for boats to save;
they just stand there shining."

- Anne Lamott

1) Stop Beating Yourself Up Because You Are Not Where You Thought You Should Be.

I was talking to a client the other day who was really beating herself up because she wasn’t where she thought she should be in her business. This was a little puzzling because she was making solid progress and had begun to get significantly better results from all her marketing activities. Another person might have been ecstatic. Yet she was genuinely disappointed. She was not where she imagined she would be when she first envisioned her journey into self-employment over a year ago.

I asked her if, when she first projected her start-up trajectory, she was able to accurately forecast all the unplanned challenges, distractions, lessons and circumstances she had actually faced in her personal and professional life over the past year. Her answer was a quick. “No way!”

So I simply asked why then was she so intent on beating herself up by comparing her actual results against an imaginary forecast based on insufficient information? She paused a few seconds and laughed. “You’re right. “My forecast was totally made up.”

We do this all the time. It is the nature of the human mind to dislike uncertainty. So we often imagine possible developments and our responses. Some of us come up with elaborate imaginary schedules and milestones. And when we give these imaginings a lot of attention and belief, they take on the qualities of reality.

However, because reality is usually far different than our fantasies, whenever there is a gap between what is happening, and what we expected to happen, we can really suffer - needlessly.

In important undertakings it is useful and prudent to have a dream or vision of what you want to do. It can be useful to put a time frame on those dreams so they become a goal. And it can be useful to break the goal into smaller, actionable steps with any necessary accountability and support to end up with a plan where stuff gets done. However, whenever results differ from expectations, don’t panic. Don’t waste a ton of energy berating yourself or railing against fate.

Rather, take a little time to reassess: Where am I now? What am I doing this for? (i.e. What is the big payoff or motivation that is going to make all this effort worthwhile?) Am I getting the results I want? What am I learning? What do I need to do differently? Where are the greatest opportunities from where I am now? Etc.

Step back. Assess. Recharge. Re-connect to your inspiration. Re-engage with the process. Move forward with intelligence and compassion. Trust yourself. Trust life. The suffering is always optional.

"When you are inspired by some great purpose, some extraordinary project, all your thoughts break their bounds: Your mind transcends limitations, your consciousness expands in every direction and you find yourself in a new, great and wonderful world. Dormant forces, faculties and talents become alive, and you discover yourself to be a greater person by far
than you ever dreamed yourself to be.”

– Patanjali

2) Time To Take Facebook More Seriously.

I love to work with people I can really be of use to. So I am into Attraction Marketing. Which means I love to set up systems to attract and connect with my ideal clients, who want to work on the things I can most help them with in their lives, careers, spiritual journeys and businesses. And as a recovering engineer and business guy, I feel compelled to keep up to date with developments on Internet marketing/websites/SEO/social media, etc.

Lately, I have been noticing that far more Facebook “Pages”, (not your basic Facebook “profile” page but what was initially called a “fan” page) focused on business topics, are beginning to show up in the top 10 results for searches on Google. So, this has motivated me to put a little more time into creating a Facebook Page for my Coaching Business.

So a couple of weeks ago I read a dozen articles on how to make the most out of your Facebook Page, and put some initial content up. You can see my page by clicking here. (While you are there, please take a minute to “like” the page, send me an email and I will be happy to “like” your page. The more likes you get, the better your chances that you are going to start to show up for the various keywords you are going after, because your Facebook Page benefits from Facebook’s high Google Page Rank.)

If you are interested in getting more clients from your Facebook Page, there are a couple of things you should know. You definitely want to choose a name for your Page that includes your keywords, and you definitely want to include those same keywords, and a link to your website, in the brief description or “about” part of your page.

To help you learn more about it, here are a couple of links to articles I found useful.



3) Other Resources.

For anyone who markets and writes marketing material, here is a lovely TED talk by Andrew Stanton, filmmaker (Toy Story, Finding Nemo, Wall E) on the keys to great storytelling that makes people care. See it on Youtube at story telling.

For the spiritually oriented in the crowd, here is a delightful video of the wonderful and humble Francis Bennett (ex-monk, Zen student, and gifted non-duality teacher) talking about his simple experience of the presence of God/Reality/Satchidananda.

4) Fall's Proven Marketing Program For Coaches Wanting More Clients, is Starting Soon.

Sick of trying to "sell" coaching and not earning what you want to earn? Just because you love to help people, are called to coach and make a difference, doesn't mean you have to struggle with your marketing.

If you are one of the many coaches that love coaching but are simply not getting the results you want in your practice, I invite you to check out THE 6-FIGURE PRACTICE MENTORING PROGRAM.

Coach Marketing

(Here is a new video that briefly describes the program.)

This program runs only twice a year and it's 100% focused on coaches. We work together to help you find a great niche of ideal clients where you feel called to work and are sure you can make a good living. Then we move on to work with a high degree of individual attention through: branding, positioning, choosing of marketing channels that suit your strengths, setting up or revamping your website, making the most of social media and other systems to help you attract a steady stream of ideal clients.

It is pay as you go, and comes with a full satisfaction guarantee. So if it's not a great fit or of tremendous value, you can leave at any time. Feel free to read the course description and many, many testimonials of the happy participants over the years.

If you are interested, you can email me at scmitten@shaw.ca to secure a spot for the September start.

Mentor Program Testimonials

"I really love the way you gently helped me move through all my doubts and find a way to market my practice that felt authentic to me. This has been so worth it."

"After 2 years of struggling alone, I took your program and am now profitable, paying all my bills, and I have 4 people to get back to today."

"Thank you, I deeply appreciate working together,
I am getting more value than I ever expected or could hope for."

"I have spent a ton of time and money on general marketing. But you get down to brass tacks and tell me exactly what to do. I appreciate that."

"Made more money last year than I have ever made."  

"This is deeply important. Our conversations truly move me and inspire me to develop a similar depth of compassion and depth of knowledge for my clients."

"Working with Steve literally transformed my coaching practice and took my life to a whole new level."

"Steve understands the pitfalls of being a coach and trying to market a business. He helps get you past fears and self doubts and takes the mystery out of the world of marketing. Best of all he makes it fun."

Visit Steve at Life and Business Coach Steve Mitten.

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