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Steve's Life And Business Coaching Notes

September 2013


Welcome To Your "Why Zone"


1) Why You Want To Keep One Foot In Your "Why Zone" When Making Big Changes
- Some good, practical advice for anybody wanting to keep on track when making important changes.

2) Some Good Research On Living Healthier, Longer
- Here is a link to a BBC video that relays some of the latest science shown to help you live well, longer and dramatically reduce your chances of dying from some of the most common diseases.

3) Other Resources - Anyone wanting to attract more clients via their website or social media? You may want to join an upcoming free talk I am doing on the CoActive Network.

4) Fall's Proven Marketing Program For Coaches Who Want More Clients, is Starting Soon. - We have just a few spaces left open, but if you want affordable help to learn how to attract all the clients you want, please check out the most recent testimonials, and new video description of the program.

1) Why You Want To Keep One Foot In Your "Why Zone" When Making Big Changes

Let’s face it, making those bigger more important changes in your life, career or business can be daunting. You can spend a lot of time weighing the pros and cons, and even more time building up your resolve and setting a date to begin. Even after you have started, there can be many distractions and unexpected obstacles. It can be easy to backslide or get discouraged.

That is why you always want to keep one foot in the “Why Zone.” The Why Zone is what I call your big reason for making the change - perhaps the motivation or vision that inspired you to take the risk in the first place. 

You see, neuroscience is teaching us more and more about what is required to change behaviour, to actually re-wire the various old habits into the new ones. Keeping in touch with the reason for making the change, actually picturing or feeling the emotional payoff that you will achieve, is going to help keep you on track when the going gets tough. The visualizing activates the left prefrontal cortex of the brain, which helps us work past the old behaviours and reinforce new patterns.

So what helps you do this? Coaches often help their clients create “structures” to remind them of important things. Examples of structures that might keep you in touch with your Why Zone are many:

- you can create an image or a collage of images that helps you imagine your desired outcome or who you are becoming. (We coaches, call this Your Future Self.)

- you can collect, display or memorize some inspirational quotes.

- you can choose and regularly play a song or a piece of music that inspires and motivates you.

- you can simply put your watch on the other wrist, and every time you notice it, remind yourself why you are committed to make this change and picture the best outcome.

Whatever you do, the key is to let the structure help you reconnect to the feelings you will experience with the successful completion of your change. 

For big changes, you want to feel the zeal people.

"Whenever people try to change habits of how they think and act, they must reverse decades of learning that resides in heavily traveled, highly reinforced neural circuitry built up over years of repeating that habit. 

That’s why making lasting change requires a strong commitment to a future vision of oneself- especially during stressful times or amid growing responsibilities."

– Goleman, Boyatzis, McKee – Primal Leadership

2) Some Breakthrough Research On Living Healthier, Longer (and Dramatically Reducing Your Chances of Dying From Heart Disease, Cancer, Stroke Or Alzheimer's)

I don’t believe in diets. I believe in good living, eating well, and keeping active. I also enjoy keeping up to date on new, scientifically validated, developments in health and wellness.

To that end, I want to share something that I think might help you live longer, healthier, more vibrant, disease free lives. (Literally, significantly lower your chances of ever dying from heart disease, cancer and stroke, and possibly even eliminate your risk of Alzheimer's.)

Over the past 15 years there has been more and more money going into studying the mechanics of the aging process. There have been some real breakthroughs. One involves the role of IGF–1, a hormone that stimulates cells to grow. Too much IGF and the cells focus too much energy on growing and not enough energy repairing - actually catching and eliminating disease in its early stages. And to make a long story short, too much IGF-1 correlates to decreases in longevity and increase incidents of heart disease, stroke, cancer, Alzheimer's, etc. You get the picture.

Bottom line is, anything that significantly lowers your IGF count is good, really good.
So, if you are interested in learning more about this, here is a link to a show recently broadcast on the BBC but beginning to make the rounds of local PBS stations. It follows Dr. Michael Mosley's investigation into the latest research in this area.

Mentoring Program Overview (FYI, the first half of the program sets the stage, talks to various researchers and explores diet options that are not too viable. If you are in a hurry to just explore the most interesting option, start around the 36 minute mark.)

The bottom line of this research is that if you just reduce your caloric intake (to 600 calories for men, 500 for women) even one day a week, you can experience the significant health benefits. If you do it 2 days a week, you get the benefits and drop a lot of the abdominal, or visceral, fat that is linked to so many health issues.

Before I recommend anything to you, I want to check it out myself. So I have been trying this protocol for a month now, and find it relatively easy to select 3 meals a day that average under 200 calories. If you are interested, here is another link with some more info and recipe ideas. http://www.closeronline.co.uk/2013/07/the-5-2-diet-what-is-it-and-how-does-it-work-plus-recipe-ideas Finally, there is a good Facebook group on the topic. You can join them by entering 5:2 Intermittent Fasting Diet into the Facebook search box.

Live long and prosper everyone.

A man said to the Buddha, "I want Happiness."
Buddha said, first remove "I", that's ego,
then remove "want", that's desire.
See, now you are left with only Happiness.

3) Other Resources

On October 1st, I am doing a free talk for the CoActive Network about Attracting Your Ideal Clients Online. We will talk about some of the biggest time and money wasters, and take a step by step overview of how you might create systems to connect to a steady stream of your ideal clients online.

Feel free to check out the description and join us. 

4) Fall's Proven Marketing Program For Coaches Wanting More Clients is Starting Soon.

The Fall 2013 edition of this program is starting next week, and we just have a few spaces left. If you are sick of trying to "sell" coaching to everyone you know, and simply not getting the results you want, I invite you to quickly check out THE 6-FIGURE PRACTICE MENTORING PROGRAM.

Coach Marketing

(Here is a new video that briefly describes the program.)

Recent Testimonials

I am very grateful to be able to share a few of the lovely testimonials I received from coaches who just competed the Mentor Program. It was an absolute delight to share the time with them.

"I would like to share with you what an amazing journey you have put me on - and cannot imagine being a coach without this program. While I signed on with the intention of building my business, I got so much more from it: growth as a person and finding a way to weave the continuous learning into the business. After I graduated from Erickson, I thought all I was missing was finding clients - after the year with you I have become a different person - passionate about my clients and happy just to be me."

With much love,
Trixi Menhardt


"Steve Mitten is a coach at heart, and a true professional in his field.  He beautifully combines inspiration, motivation, and up to date, intricate knowledge of marketing and coaching.  His support and guidance helped me through efficient and effective steps in creating my coaching dream business. This journey was unmistakably the best thing I could have done for myself and my coaching business."


Corey Vanderwouw  CPCC

"Steve helped me to clarify my niche, Midlife Transition Coaching for Women, and suddenly everything came clearly into focus. The content of his coaching program was deep yet practical and he provided many resources that helped me tremendously with my business. He encouraged me to go at my own pace with just the right amount of challenge to motivate me to do more than I thought I could do. My business is growing and I love working with women in midlife! I know I will be benefiting from what Steve has taught me for a long time to come."


Mimi Weaver


"Steve is a very insightful, caring, and inspirational coach! He is also very responsive and a great role model. His program helped me become more confident, committed and motivated in building my coaching practice.  Don't try to deal with the invariable ups and downs of the process on your own - get the guidance and support you need! I am very glad I did! =)"

Manuela Pauer, CPCC

Visit Steve at Life and Business Coach Steve Mitten.

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- Touchdown photo courtesy of goarmyphotos.