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LIFE COACH STEVE MITTEN MCC

August - 2005

1) LIFE LESSONS FROM A PUPPY

2) COACHING TIP - DEEP LISTENING REQUIRES A VERY QUIET MIND

3) MARKETING AND COACHING - TWINS SEPARATED AT BIRTH

4) MARKETING PROGRAM - Marketing success is no accident.  The fall SOS "build-your-practice-on-a-budget" teleclass is starting August 31st.  Check it out at SOS.


1) LESSONS FROM A PUPPY

After years of persistent lobbying by my daughters and wife, the Mitten menagerie grew again in early July.  It did not take long for the 7 week old Wyatt, our new yellow-lab puppy, to firmly attach himself to all our heart strings.  

After two weeks of interrupted sleep, (mid-night piddle breaks) life has returned to a more sustainable and enjoyable routine. There is so much more life in our house now, and we are all enjoying the being puppized again. By that I mean that in as much as we are training him, he is training us.

To date lessons from Wyatt have included:

  • How to greet each day with unbridled enthusiasm. (I have never seen a dog wiggle, lick and dance with as much joy when I let him out of his sleeping kennel each morning.)

  • How to be curious about life's most common items. (The little guy can entertain himself, and the rest of us, for hours with something as simple as an old leather slipper.)

  • How well everyone reacts to being greeted like a long lost friend. ( I can see why some young guys borrow puppies from the SPCA to meet women.  I can't go anywhere without Wyatt being mobbed by adoring puppy fans, each of which he greets with great gusto.)

  • How not to take life too seriously. (This guy can create humor out of anything. He has mastered the unexpected pratfall off the couch.)

  • The restorative power of a good nap.  (Wyatt can fall asleep at the drop of a hat and wake up 30 minutes later fully re-charged.)

  • The importance of daily exercise. (As long as I keep the little guy well exercised both he and I sleep like babies.)

  • Don't mess with the cats when they're having a bad day.  (Some of life's lessons can be painful.)

Perhaps a puppy's greatest lesson is about love.  The more you give it away, the more it comes back. The Mitten family has been giving a lot of love to this little guy recently, and we have gotten far more back.

Wyatt the dog

Wyatt on his first day with us, in the loving hands of his new mom.


"If dogs could talk, it would take a lot of the fun out of owning one."

- Andy Rooney


2) COACHING TIP - DEEP LISTENING

Listening is one of the first skills taught in any coaching training.  As coaches we think we listen pretty well. And compared with the average Joe, we do.  However how well you listen is directly proportional to how well you can quiet down your active or thinking mind, and if you are like most of us, that is a real challenge.  

In his book, The Ancestral Mind, Dr. Gregg Jacobs documents just how compulsively we all think, and how our inability to quiet down our thinking or analytic mind is resulting in a host of serious stress related issues that erode our health and rob our lives of vitality and joy.  It is estimated that the average person now has some 60,000 different thoughts per day. Most of them repetitive. Many of them fearful. Lots of them getting in the way of your ability to listen to others as well as our own intuition.

What Jacobs, (and for that matter every spiritual tradition), is pointing us to is the importance of developing a daily practice that calms the thinking mind, so we can connect to our more joyful, intuitive mind. In his book, Jacobs describes the best mindfulness approaches (The Relaxation Response, etc.) that modern science has provided us.  It makes some interesting summer reading.

From a coaching perspective, I encourage you to begin to notice just how noisy your mind is, and begin to explore what you might do to become an even better listener.



"

Listening is a magnetic and strange thing, a creative force. The friends who listen to us are the ones we move toward. When we are listened to, it creates us, makes us unfold and expand."

- Karl Menninger


3) MARKETING LIKE A COACH

Many of the really good new coaches I know, really hate marketing.  They see it as a necessary evil to stay in business. They feel somehow inauthentic or otherwise artificial when they go out to build their business.  Their whole marketing effort is Gremlin filled.

Wherever possible, I try to reframe this by pointing out that there is not a big difference between good coaching and good marketing.

  • A good coach is authentic, present, un-attached and focused on adding the most value to their clients. 
    A good marketer is authentic, present, un-attached and focused on adding the most value to their clients. 

  • A good coach asks powerful questions of their clients.
    A good marketer, asks powerful questions about their chosen clients.  What do they struggle with? What problems do they have that could be better solved by coaching?  What are they spending money on now? How am I different or better from all the other solution providers? How could I reach larger numbers of clients with less effort? 

  • A good coach listens to their client deeply.
    A good marketer listens to the needs of their marketplace deeply. 

When you get the Gremlin out of the way there is not a big difference between coaching and marketing.  In fact because of the training they go through, coaches can make great marketers.


"Because its purpose is to create a customer, the business has two - and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are "costs"."

- Peter Drucker 


4) GOOD, OLD-FASHIONED, HIGH-VALUE, HELP FOR YOUR BUSINESS 

THE FALL (Sick Of Struggling) MARKETING TELECLASS FOR COACHES STARTS AUGUST 31ST 

"I got far more value from this program than anything else I have ever taken."  

"SOS scored a 10+ with me. The format is outstanding."  

"I wanted to let you know what a tremendous impact the class is having on my coaching business.....
In May, I signed on four new clients."

"I just want to thank you for being in the right place at the right time with and for me."

"My courage muscle has grown."

The next SOS teleclass is starting soon, 2 PM EST, (11AM Pacific) Wednesday August 31st. As usual this will be the marketing-your-practice-on-a-budget program in which I share everything I have learned from my years in coaching, including all the tips from the many successful coaches I interviewed in writing my book, Marketing Essentials For Coaches.  I love delivering the program and I am delighted that so many past participants have got so much value out of it.  (You can see the recent testimonials at http://www.acoach4u.com/marketingprogram.htm ).

And while there is a lot of great information, tricks and strategies that have been proven by hundreds of successful coaches, the most important and valuable work we do is on the "BEING" side of becoming a successful coach. (When you really get past your fears and begin to market with the same passion you have for coaching - because you really understand that this is what you are meant to do in the world - some amazing things can happen.)

This program comes with a satisfaction guarantee and is designed with the intent that you will find it the single most valuable business building exercise you've ever been part of.  (Many participants realize over a 500% return on investment within the first few sessions, and it still costs less than $25 per session BEFORE your discounts.)

If you are interested in joining us, you will need to act quickly. Go to  http://www.acoach4u.com/marketingprogram.htm and check out the program. If you decide to join us, send me an email to let me know you are in. (steve@acoach4u.com).  

Next, direct anybody else you think might benefit from the course (coaches you trained with, friends, etc.) to the same link so they can reserve a spot and earn you both a discount. (Remember this is a win-win proposition. They get 10% off for being referred by you, and you get 10% off for each referral that signs up.  The sooner you start referring, the more discounts you can earn.)  

I would love to have you join us, because I know this will be of great help to you.

"The biggest part of the program was helping me get past my fear."

"I got 3 new clients over the last 2 weeks.  They are beginning to roll in.....
with far less effort." 

The niche development work is amazing. You made it so easy for me.

"I want to let you know how much Im enjoying the SOS course and how much VALUABLE INFORMATION Im getting from it."   

STILL LESS THAN $25 PER SESSION AND IT COMES WITH A GUARANTEE.
(If you do not find sufficient value in the program you can get 100% of your money back, anytime in the first 3 sessions.)


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Life Coach and Business Development Specialist Steve Mitten B.ApSc, CPCC, MCC helps individuals, professionals and leaders find their niche, be their best and make an impact. Contact mailing address is 2141 131B St., Surrey BC, Canada, V4A 9J5.

Visit Steve at Life and Business Coach

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