ISSUE - THE THEME IS CONNECTING
GROWTH - Communicate or Connect. What's wrong with just
MARKETING TIP - You need to connect to sell.
3) COACHING TIP -
Deeper connections can take your coaching to new levels.
CONNECT? (HEAD OR HEART?)
am just back from a week-long leadership retreat in Northern
California. It was fabulous. The theme for the whole retreat was
connecting and creating from others. We danced, played,
climbed rope courses, talked, did improv, processed and generally immersed
ourselves in the realm of connecting to, and creating from,
others. A lot of learning occurred. Here are a few nuggets
I can share with you.
in our often harried lives, we default to simply communicating with one
another, without connection. We exchange vast amounts of data. We
instruct. We sell. We judge. And we rarely take enough time to connect
to each other at a deeper level; to feel, appreciate, and
understand the essence of this other human being in front of us.
most of us, our default form of communication comes solely from our head. And it tends to
have us seeing others as
either vehicles, obstacles or irrelevant vis-à-vis our own needs.
you take the time to slow down, feel, and truly connect to the
other - as a person - communication can flow from the heart. Which
is a much more powerful place to live and communicate from. It is
the place where miracles happen. (Think about it, anyone who has
ever inspired you, or moved you profoundly, has found a way to
connect with you.)
at the professional and personal relationships around you today.
How much of your communication is coming solely from you head? How
many people in your life do you simply treat a vehicles, obstacles
or irrelevant? What might be possible if you first connected to
them from your heart?
THE POWER OF CONNECTING IN YOUR MARKETING.
is simply not enough to change behavior. Period. If it was just a matter
of downloading information, our clients could simply read a few
hundred books on relevant topics, solve all their problems, and
get on with living a great life. (They wouldn't need us.)
information alone is not enough to have someone hire you as a coach. No
matter how eloquent you are, if you only give out information
(about you, how coaching works, etc.), you will not attract many
prospect to hire you as a coach, they must have an experience
of the benefits they would receive through coaching. The more
powerful that experience, the greater the likelihood they will
work with you.
give a prospect a powerful experience of coaching, you must connect
to them, human being to human being, and activate some level of
emotion. When you let go of seeing prospects as a vehicle
for building your business, and engage them fully with a sincere
desire to be of use, without attachment to a particular outcome, a powerful coaching experience can follow.
powerful experience of coaching, that triggers an emotional
response, on something important to the qualified prospect - odds
are you will end up with a new client.
you prospecting seek first to connect. Then coach from there.
COACHING TIP - CREATING DEEPER CONNECTIONS
emotion that fuels the changes our clients want to make. A mental
decision to make a change has the staying power of gnat. Unless it
is reinforced by an strong emotional commitment, resolve can
evaporate with every new thought.
engage the emotional fuel in our clients, we need to connect to
them at a deeper level then simply thoughts alone. To do this we
need to be "over there" with them. In other words
focused not only on what they are doing, (or not doing), saying
(or not saying), but also focused on who they really are as a
human beings - what they are experiencing now, what they long for,
what makes their heart beat faster, what makes them bold, and also
what cools their blood and saps their determination.
connect at a deep level with our clients, we need to remain fully present,
open, and intensely curios.
scale of 1 - 10, how present, open and curious are you
Visit Steve at www.acoach4u.com
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