LIFE COACH STEVE MITTEN MCC
Life and Business Coach


OCTOBER 2003

IN THIS ISSUE.

1) MARKETING TIP - EVOLVE YOUR PRACTICE

2) COACHING TIP - COACH THE PERSON

3) BOOK ANNOUNCEMENT

3) COACHING IS IMPORTANT 


1) EVOLVE YOUR PRACTICE

Wherever you are in your journey into marketing your coaching practice, routinely give thought to how you might accomplish more, with less effort.

Be looking at how you might better define the type of clients you enjoy working with most.  What do they have in common? Where do they congregate? What do they want to know about?  What are their biggest or most common challenges and dreams? How might you add more value to their lives?

Also be looking for other ways to raise your profile with the people you most enjoy working with.  How might you be better seen as an expert in the areas they are interested in?  Are there articles you could write that would be of use? Could you speak at a function well attended by your target audience? Is there an opportunity to volunteer for a cause or organization that would increase your visibility?

And as you get clearer and clearer on who your target audience is and what they are most interested in, explore other ways in which you can provide value to them. If you offered a teleclass, would it allow you to reach more of your target audience including those that might not be able to pay for one-on-one coaching?  Could you write an e-book addressing some common challenge your target audience faces?  Is there an opportunity to do a workshop for a large number of your target audience?

If you keep thinking, experimenting and evolving your marketing, you will get better, and it will get easier and more cost effective to attract all the clients you can handle.


2) COACH THE PERSON, NOT JUST THE CIRCUMSTANCE

As a coach it is an all too common trap to focus on your client's circumstances, without coaching the "person". By this I mean we can often focus solely on the client's agenda, without coaching the client. In other words we default into helping the client manage the circumstances of their life, as opposed to helping them develop into the person who would naturally find a solution - or attract more favorable circumstances. 

Unless we coach the client to continue to raise their awareness - about who they are, what brings them most fully alive, what would be most fulfilling to them, and what changes they would most benefit from making - their capacity to realize the most satisfying results will not be growing. 

A quick way to remind yourself to coach the "person", is to routinely ask yourself two questions.  "Who is my client when they really show up big?" and "What growth is my client resisting?"


3) BOOK ANNOUNCEMENT

I am happy to announce that after a lot - and I really mean a lot - of work, I am almost ready to release my new book, MARKETING ESSENTIALS FOR COACHES. (Just working on the finishing touches and adding the last few tips from the dozens of successful coaches who are contributing some of their best secrets.)  

After doing a number of free teleclasses with the ICF, I was amazed at how many coaches struggle to fill their practice.  I felt it was time to write a marketing book FOCUSED SOLELY ON COACHES.  Everything else out there seems to be watered down to to cover consultants, independent business professionals and all sorts of other small business people.  And while many of these books are good, THEY DO NOT FOCUS EXCLUSIVELY ON WHAT DOES AND DOES NOT WORK FOR A COACH.

This book does. It is written with the benefit of the cumulative experience of over 100 successful coaches. It covers everything you need to know and do to have a successful practice. All the best secrets that have worked for some of the most successful coaches in the business are included. No filler. Just what works.

I will be releasing more info on everything that is covered in the book shortly. But if you want to secure a 20% discount, all you need to do is send me an EMAIL  with the subject BOOK, and I will put you on a list that gets a priority notice when the book is ready.  


4) COACHING IS IMPORTANT 

I would like to end by once again reminding you that the work you do as a coach is very important. One good coaching conversation can change someone's life. And that positive change ripples out into the world impacting untold numbers of people you will never see.

Coaching is your calling, and it is a very noble calling. Do it well, with pride and with heart.

All my best,

Steve

Home

 

www.principalevolutions.com

www.stevemitten.com

www.coachcentral.info