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LIFE COACH STEVE MITTEN MCC
Life and Business Coach

October - 2005

1) THE NATURE OF CHANGE (AN EVOLUTIONARY INSIGHT)

2) COACHING TIP - THE SEASONS OF COACHING

3) THE IMPORTANCE OF A NICHE

4) ANNOUNCING THE NEW "FIND YOUR DREAM NICHE" MARKETING PROGRAM 

5) THE NEXT SOS IS STARTING SOON 


1) THE NATURE OF CHANGE (AN EVOLUTIONARY INSIGHT)

If making important change was simply a matter of having a goal, we would all be making more money, less stressed, in much better shape, and keeping all our New Year's Resolutions. Clearly there is much more that needs to happen for even the best of our intentions to become reality. Beyond the usual factors of setting meaningful goals, envisioning the desirable outcome, breaking the goals into manageable steps, setting up a support system to keep you focused and accountable, etc., there is one other often overlooked factor.  This factor comes from the very heart of what we have come to know about the nature of evolution.

What evolutionary biologists now know is all life does not change in a constant, gradual way. Change actually happens in steps or periodic jumps.  In other words an organism will remain in stable equilibrium (homeostasis or a comfort zone) until circumstances around it change to a degree that the current equilibrium is no longer desirable.  Once the previous equilibrium is no longer tenable, the organism has to move through the chaos of change to find a (hopefully) higher, more evolved place of equilibrium.

If the change is too small, the organism will slip back into the previous point of equilibrium.

If the change is too great, the organism will be overwhelmed by chaos.

As human beings, rather large and complex organisms, it is worth appreciating this science as we contemplate the important changes we want to make in our life.  Our fear will always try to avoid or delay change. Or it will argue to make any change so small as to ensure we keep in our current comfort zone (current equilibrium). 

Optimum growth always lies beyond our comfort zone, but just short of the overwhelm of sustained chaos. So when making changes, make them boldly, by stepping well out of your comfort zone.


"If we don't change direction soon, we'll end up where we're going."

- Irwin Corey


2) COACHING TIP - THE SEASONS OF COACHING

Just as nature has its seasons - time to plant, tend, harvest and lay fallow - so too does powerful coaching. There are times when the client is best served by digging deep and exploring possibilities. There is a time to call the client forth, set accountabilities and move into action. There are times when a coach simply needs to support a client who is fully into implementation. There are times of celebration; and times where a client requires space to reflect and renew.

A wise coach meets a client where they are, and guides them forward through the seasons of change; showing up exactly as the client needs for the season they are moving into.     


 

"To everything there is a season, and a time to every purpose under the heavens."

-  Ecclesiastes

 


3) THE IMPORTANCE OF HAVING A NICHE (A FOCUS) IN YOUR PRACTICE

Do you remember the disco ball?  It is that round, multi-faceted, mirror-ball that is a fixture at so many high school dances.  It was fantastic at breaking up a beam of light and scattering it into a million, faint, fleeting images across the dance floor.

Too many coaches market like a disco ball.  Being highly intuitive, feeling, inclusive, souls we do not want to say no to anyone.  So we send a bunch of weak, general and ineffective marketing messages out into the market. 

In contrast to a disco ball, a laser so concentrates a beam of light that it can cut through anything.  The marketing equivalent of a laser is developing a niche, or focus, for your coaching practice, and it's important.  (However if you are in your first 6 months of coaching, donít worry about finding a niche yet.  Experiment coaching different people to build your confidence and competence, and learn who you really like working with.)

In picking a niche, you differentiate yourself from the rest of the world of coaches. You find a place where your passions, experience, and strengths meet an aching need in the marketplace. And then you get noticed by communicating a clear and consistent message in the language of the problems your clients already have.  When you find a good niche, you get to a place in your practice where suddenly your clients recognize the tremendous value you offer, and start to come to you. 

 When considering a niche, as a minimum, it is important to pick a group of people: 

  • That you love to work with.
  • That would appreciate or value much of your life experiences, training and accomplishments.
  • That have big challenges or problems they are spending money on now.
  • To whom you will be able to add a lot of value.
  • To whom you will have credibility as a solution provider.
  • Where the competition is not too entrenched. 
  • That you can reach in large numbers, quickly and cheaply.

The fact that you pick a niche does not mean you cannot keep coaching your current diversity of clients, or that you have to turn down any future clients who may not be in your niche.  It's simply about being more effective with your marketing efforts because with a niche you will: 

  • Understand your ideal clientís problems.
  • Speak their language.
  • Know the competitive landscape.
  • Know how to reach large numbers of them. (Their magazines, meetings, associations, etc.)
  • Be able to stand out as a recognized solution provider so they start to come to you. (I.E. - a big fish in a small pond.)

My best estimate is that a carefully chosen niche gives you about 10 times the return on a given investment of marketing, than the disco-ball approach. If you have not found your niche yet, you may be interested in the new teleclass listed below.


"The key to realizing a dream is to focus not on success but significance 
- and then even the small steps and little victories along your path will take on greater meaning."

- Oprah


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Life Coach and Business Development Specialist Steve Mitten B.ApSc, CPCC, MCC helps individuals, professionals and leaders find their niche, be their best and make an impact. Contact mailing address is 2141 131B St., Surrey BC, Canada, V4A 9J5.

Visit Steve at www.acoach4u.com

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