Life and Business Coach

September 2004


1) PERSONAL GROWTH - Everyday Alchemy.

2) MARKETING TIP - Lessons from The Cheshire Cat. 

3) COACHING TIP - Reading the Level 3 In Groups.

4) SOS MARKETING TELECLASS - A new one is coming. Choose your best time.


In ancient times Alchemists were thought to possess the power to change base metal into gold. Their science did not pass scrutiny. However their philosophical and metaphoric message remain powerful today.


Each of our lives has many seasons. Times of growth. Times of regrouping. Times of chaos. Times of joy. Times of grief. And as our lives get busier it seems that unexpected and often unwelcome changes occur with greater regularity.


Frequently we find ourselves railing against the fate of our current conditions when they fall short of an imagined ideal.  Or, we hunker down in resignation and wait for better times to come around.


I think the Alchemists point to a third way of being with the everyday challenges of life; accept what is here now, and look for ways to turn the common, everyday moments into something that sparkles.


When, you can take a, "I am running late, didn't get it done, feeling tired, the kids are sick, they didn't call me back, day," and turn it into a "yes that's all true and look how beautiful the sunset is," day - you are well on your way to becoming an "Everyday Alchemist".   


There is no advanced science required for this.  Simply accept what is, (i.e. - embrace what is happening now and stop making up a bunch of stories about what it means, how it should be, and how long it will last, etc.) and be curious about how you might create something special from even the most challenging situations.  Finally, your ability to transform the common into the precious is inversely proportional to the amount of fear you feel. So take heart, and have some faith that things will work out for the best.


"Life, even in the hardest times, is full of moments to savor. They will not come this way again, not in this way."


Paula Rinehart




In Lewis Carroll's Alice in Wonderland, Alice encounters a somewhat smug Cheshire Cat at a crossroad. 

Alice asks, "Would you tell me, please, which way I ought to go from here?"   

The cat responds, "That depends a good deal on where you want to get to."

"I don't much care where",  says Alice.

"Then it doesn't matter which way you go", said the Cat.

So let me ask you, where do you want to be in your business one year from now?  

If you don't have a clear answer to this question, you may still be wandering around in Wonderland 12 months down the road.  

This is not a call to drop what you're doing and create a 50-page business plan.  Personally I hate writing elaborate plans.  They are inflexible and rarely leave you sufficiently open-minded to capitalize on all the great opportunities that come into your life on a regular basis. 

However, I am a big fan of having a clear direction for your business, and being really clear on who your target audience is, what of their most pressing needs you can remedy, how to best reach them, how to best set yourself apart from every other solution provider, and what support you need to continue to move out of your marketing comfort zone.  

Clarity on these basic marketing issues give you a compass heading, a direction to travel in, and a reason to say no to any and all other possibilities and distractions that do not take you closer to your goal.    

So please don't take yourself off-line for months creating the perfect plan.  But do put some time into having some clear answers to tell any Cheshire Cat; who you are, where you are going, and how you are going to get there.

"Everything you want is just outside your comfort zone.  

R. Allen

3) COACHING TIP - Reading The Level 3 In Groups.

In coaching we often talk about different levels of listening.  Level 1 is when the focus is on ourselves and what is happening internally.  Level 2 is when we have a sharp focus to our listening, over there with the client.  Level 3 is more of a global listening, where you are taking in all the minute shifts in the energy that surrounds us.

When I was new to coaching, I quickly understood the value in being aware of the impact of Level 1 versus Level 2 listening.  (And it took me some time to learn how to quickly return to Level 2 when my "I don't know if I am good enough" gremlin would routinely bring me back to Level 1 - Is this going well? What should I ask next?)  In those early days, I really did not get the importance of Level 3 listening.

It wasn't until I started to do a lot of group coaching, workshops and teleclasses that the importance of tuning into the Level 3 really sank in. In dealing with any number of people, it makes a huge difference whether you are simply focusing on the individuals (Level 2) or tuning into the state of the collective energy in the room (Level 3) and asking:

What is the energy of this group telling me?  What growth is trying to happen here?  Where can I point the group to best serve their learning?

If you properly read and deal with the Level 3 energy, you will find the Level 2 work far easier.  If you do not manage the Level 3 energy of a group, no amount of brilliant Level 2 coaching will save you.

So think of all the groups you are part of.  Your family. Your friends. Your career. What does the Level 3 energy in each of these important groups tell you?  

"The first duty of love is to listen."

Paul Tillich


The August SOS course was oversubscribed.  So I have been asked by a number of folks on the waiting list to get another SOS program off the ground this fall.  If you are interested in joining us to build your practice on a budget, please check out the program at

Then, if you are interested, contact me at and let me know what times will work best for you.  I am considering every second Tuesday at either 2,  6  or 7 PM Eastern.  (11 AM, 3 PM or 4 PM Pacific). 

I would love to have you join us.


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Coach and live with heart,



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Life Coach and Business Development Specialist Steve Mitten B.ApSc, CPCC, MCC helps individuals, professionals and leaders find their niche, be their best and make an impact.

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