New Year Special Edition - January 2006
This is the season of new beginnings. A time where most of us step back from the daily fray long enough to ask questions like, "Is this path taking me where I want to go?", "Am I as fully alive, engaged, loving or joyful as possible?", "What could be even better in my life, career or business a year from now?" (Of course, frequent readers of this newsletter will know that the key question is always on the level of, "How do I need to grow/change/evolve to become the person to whom the better results would naturally flow?")
Those of us that do this work know that the most meaningful changes don't happen in a constant, linear way. Most change happens in fits and starts. There is a dance to it. And making the most of changes in your life is all about being ready and open to them, choosing to respond differently as new awarenesses arise, and creating the support structures to keep change alive.
I invite you all to dream big this year, and create whatever support system you need to ensure your most fulfilling, creative, and audacious visions come true in 2006.
1) THIS YEAR - SET GOALS WITH SOUL
2) COACHING TIP - STRESS, NEW FINDINGS IMPORTANT TO ALL COACHES
3) MARKETING TIP - IDEAS FOR MAKING THE MOST OF YOUR JANUARY MARKETING EFFORTS
4) JANUARY PROGRAM ANNOUNCEMENTS - (NEW) MENTORING PROGRAM, THE SOS, WEB MARKETING, NICHES.
1) THIS YEAR - SET GOALS WITH SOUL
How are you doing with your New Year's Resolutions?
If you are like most of us, there's a good chance your New Year's Resolutions won't stick. There's a long list of reasons people fail to reach their goals each year. Often people don't set goals that really excite them. Other times people try big goals but don't set up sufficient support structures to keep them on track. Many times people try to achieve new heights with the same old set of beliefs and habits. However one of the major, (and least discussed), reasons is that many goals are simply not deeply aligned with soul.
If you have a goal that is shallow, transitory, or in conflict with your values or your concept of your ideal self - it's no wonder you don't reach them. A big part of you is simply disinterested, disengaged or otherwise actively sabotaging your efforts, because it knows they will not lead you to a place of deeper fulfillment.
Our ego (or smaller, fearful, reactionary self) is very good at rolling out an endless supply of "must-have-to-be-happy" goals based on its false valuation of our worth, our abilities and what really leads us to satisfaction. This type of goal has no staying power. (Even if you are successful in achieving these ego based goals, they provide little lasting meaning.) So be cautious of any goals with a focus around needing far more money, looking drastically different, or otherwise acquiring something outside yourself, etc., before you can enjoy your life.
And this year, before you settle on goals that may or may not be deeply satisfying, put them past these filters:
If you can add this to the regular process of setting great goals, (if you need more help, check out last January's newsletter at http://www.acoach4u.com/newsletter/newsletter-Jan_05.htm) and everyday do those things that manage the stress and keep you optimistic, kind, and mindful - you will be well on your way to having a fabulous year. Good luck.
thing every day that scares you.”
2) COACHING AND STRESS - NEW FINDINGS
The fact that we live in an overstressed world is hardly news. However, the extent of the level of stress might surprise you:
When you consider the impact of excessive stress on our health, relationships, overall effectiveness, and quality of life - you can begin to see how big the problem is.
As coaches, we are always dealing with some form of stress. Sometimes we create it with our clients to promote change. Most times we have to reduce it, to facilitate reflection, learning and growth. (And then there is the managing of the stress we find ourselves under.)
Recently, there have been some remarkable breakthroughs in the study of stress. Two weeks ago I had the pleasure of listening to a webinar by Dr. Richard Boyatzis. Richard is one of the leading researchers in the area of emotional intelligence and leadership. In his talk Richard revealed some new information that is valuable to anybody engaged in coaching, teaching or parenting. For example, did you know that under prolonged stress, your ability to change or learn (actually generate new neural pathways) is virtually eliminated? This is important to anyone (particularly leaders), who by the very nature of their job are in a situation where; the outcome is uncertain, the stakes are high, and their performance is being evaluated.
What this means to coaches, is that if your client is under high levels of stress, (and who isn't these days) you will need to help them lower their stress level before significant change is possible.
Richard also talked at length about what triggers our sympathetic (stress response) and parasympathetic nerve system (relaxation response), and discusses the need for anyone under stress, to develop their own renewal process, which must be practiced at least twice a day.
Richard also emphasized the renewing powers of hope, compassion and mindfulness, and actually encouraged stressed leaders to regularly coach their subordinates, as the very act of focusing on and empowering someone else is a great act of personal renewal.
It's fascinating and important work. If you want to hear the whole presentation, here are the instructions from the Human Capital Institute.
For anyone working with leaders, or wanting more detailed information on this topic, I can recommend Richard's latest book Resonant Leadership. You can read about it at: Resonant Leadership
3) MARKETING TIP - IDEAS FOR MAKING THE MOST OF YOUR JANUARY MARKETING EFFORTS
People are ready to change in January. It's a traditional time for dreaming big, setting new goals and moving into action. And while almost everyone sets New Year's resolutions, most are painfully aware how ineffective unsupported resolutions actually are. The truth is that intentions alone, rarely translate into results.
This broad realization means January is a great time for marketing coaching services. There is no better time of year to get motivated, get organized, and get out there raising your profile and talking to people.
Here are a few suggestions for some of the different client groups in your practice.
January is a great time to send out a letter, write an article, or give a speech on the theme of making changes stick, setting goals, staying on track, etc. Since most people know their likelihood of sustaining big changes is small, they are more open to say "yes" to your offer of assistance.
However you choose to get in touch with prospects, be sure to have them imagine the changes they want to make, and reflect on the value of those changes. For most ideal coaching clients, making significant changes in their life, health, finances, relationships, career or business will either be priceless, or worth many thousands of dollars. Contemplating the value of those outcomes, will encourage more to take you up on your offer of coaching.
Your old clients, ones who have already completed with you, are a great group to connect with at this time of year. January offers you the opportunity to contact them with a special "tune up" offer. Since the people you have previously worked with already know you, like you, trust you, value coaching and appreciate that growth is an ongoing process, they are a very receptive audience to any program that will inject their year with renewed clarity and inspiration.
FYI, here are some examples of some 'beginning of year" coaching offers I use with my clients:
no small dreams for they have no power to move the hearts of men."
4) JANUARY PROGRAMS (WITH HEART) FOR COACHES
I think coaches do very important work, and I want more coaches to succeed commercially. (It really saddens me to see coaches struggle to make a living doing this work they love.) And so I have always reserved a portion of my practice to mentor and offer affordable business programs to coaches.
Over the years I have learned the importance of not just transferring knowledge, but also supporting coaches while they create their own support systems, become inspired, grow past their current limitations and actually put the learning into action.
Properly supported, many more coaches can find the most natural and effective ways of attracting their ideal clients.
All my programs are for serious coaches, wanting proven strategies and serious support, ON A BUDGET.
And like all my work, they come with money back guarantees.
I expect these classes to fill up quickly, so if you are interested please check them out and let me know.
NEW MENTORING PROGRAM - NEW
10 Coaches........1 year........ 1 Goal......... A 6-Figure Coaching Practice.
NEW SOS TELECLASS STARTING JANUARY 18TH - 12 SESSIONS COVERING EVERYTHING.
This is the venerable and affordable, learn-all-the-secrets-of-successful-coaches-and-get-inspired-on-a-budget program that has helped hundreds of coaches make real breakthroughs. It's for coaches who are newer to coaching, or stuck at a plateau. Check it out and read the latest testimonials at: http://www.acoach4u.com/marketingprogram.htm.
By popular demand we have moved the start date to January 18th at noon EST. If you are ready to make a breakthrough in your coaching this year, join this program.
WEB MAGIC - NEW 4 SESSIONS ON HOW TO GET YOUR SITE TO THE TOP OF THE SEARCH ENGINES.
You asked for it, so here it is.
This is a 4 session teleclass designed for those technically timid souls who are ready to convert their websites into something that attracts their ideal clients in LARGE NUMBERS. (Imagine getting a steady stream of clients while staying at home in your P.J.s)
This info is worth a fortune. It has literally allowed me to attract 75% of my clients, and generate hundreds of thousands of dollars of business, without ever leaving my office. (And you do not have to be a techno-nerd to do the same thing.)
Because of the competitive nature of the marketplace, class size will be limited, and there will only be a few of these classes open to coaches each year.
NICHE DEVELOPMENT CLASS - 4 SESSIONS FOCUSED ON FINDING & DEVELOPING YOUR NICHE.
Over the years, I have been asked to put together a program that focuses solely on niche development by many coaches. The DREAM NICHE program is designed to address this need, by digging very deeply into the process of finding and developing a profitable niche. (This program will allow us to go through this very important process in much greater detail and depth than we have time for in the SOS program.)
It runs as a teleclass format, with 4 one-hour sessions spread out over 8 weeks. (One session every two weeks.) Each session is recorded to an audiopodium so even if you miss a live session you can catch up with what we are doing.
It is for coaches who have been coaching for awhile, know the basics, are sick of trying to market to everyone, and ready to begin to attract their ideal clients. You can read all about it at http://acoach4u.com/your-dream-niche-program/.
January's class, starts Wednesday the 25th at 3 PM EST (Noon Pacific).
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Life Coach and Business Development Specialist Steve Mitten B.ApSc, CPCC, MCC helps individuals, professionals and leaders find their niche, be their best and make an impact.
Visit Steve at www.acoach4u.com
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