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LIFE COACH STEVE MITTEN MCC
April - 2005
1) SURPRISE - ASSETS HAVE FEELINGS TOO
2) COACHING FOR DEEP ALIGNMENT
3) MARKET WITH ENTHUSIASM
4) CONNECT YOUR PASSION FOR COACHING INTO MARKETING SUCCESS - The next SOS "build-your-practice-on-a-budget" teleclass is about to begin. Check it out at April's SOS.
1) ASSETS HAVE FEELINGS TOO
For many years now mainstream management dogma has recognized that people are any organization's greatest assets. Hundreds of books and reports have testified to the obvious - if you want to build an extraordinary organization, you need to recruit, develop and retain extraordinary employees.
Organizations have been listening and responding the way they know best, by spending money. According to the ASTD (American Society of Training and Development) worldwide expenditures on training and development exceed $200 Billion per annum. You would think that when you spend that much money trying to make things better, you would see some impressive results. However, anyone who has spent time in organizations, knows that there is something terribly wrong, and a growing number of studies are pointing to this fact.
decades of downsizing,
reengineering, outsourcing, layoffs,
mergers, acquisitions, technological change, and rising competitive pressures,
many organization's key assets - their
employees, managers and executives - are all living with record levels of
stress, dissatisfaction and
what we have been doing, is not working well. Despite
all the money being spent, hundreds of millions of
are having difficulty coping, yet
It seems people are not the type of assets, that can be bought and sold and
optimized at will. Theyíre people. Each
an individual, with a unique set of emotions, beliefs, doubts, fears and
donít just want a job. They want lives and careers of fulfillment, balance and
contribution - doing something that feels important to them.
Coaching is all about taking the time
to help individuals clarify their goals, grow, and achieve the outcomes most
meaningful to them and their organization.
coaching engages individuals at a deep, very human level, to help them become
aligned, engaged and inspired.
may seem obvious, but it seems that significant growth does take time and
reinforcement, and benefits hugely from good old fashioned human to human contact.
change things by fighting the existing reality.
- Buckminster Fuller
2) COACHING FOR DEEP ALIGNMENT
Well-trained coaches know the importance of ensuring alignment between their client's agenda, and who the client actually is. Otherwise, you can help a client get the results they want, only to discover the outcome does not lead to higher levels of success, fulfillment, balance and engagement.
Often coaches gauge alignment by exploring a client's values. If the client's agenda will take them towards higher levels of honoring their core values, alignment is good. However, values have limitations. Often they point to what has been rewarding to a client in the past, not necessarily what the client is growing into - whom they're wanting to become. To find this out, one needs to dig a little deeper.
In my practice I often tell the story of the young Russian Soldier manning a lonely guard post at a country cross road. When the soldier is startled out of his night vigil by someone approaching his checkpoint, he leaps forth and says: "Halt". "Who are you?" "Where are you going?" and "How are you getting there?"
The stranger turns out to be the village priest, who is quickly recognized. Yet rather than accepting the soldier's apologies, the priest offers to pay the young man 30 rubles to ask those same questions every day.
The point of the story is that if you have answers to these questions, you are attending well to your life.
At its deepest level, "Who are you?" inquires as to why you are here on this planet.
"Where are you going?" inquires into your vision for your life, or how you are going to use the gifts of time and talent you have.
"How are you getting there?" inquires into your calling, the next step, or the best path forward.
Answering these questions can provide a great deal of clarity, and much higher levels of engagement, for you and your clients.
For me, as relates to the "Who" question - I believe I am here to learn, love, laugh and be of service. As to the "Where Are You Going" question - I am committed to help make a more inspired world through coaching. As to the "How" - I coach, teach and lead people to find their inspiration.
When you successfully explore these questions, and live by your answers, you will find yourself passionately alive with a deep sense of inspiration and alignment. When you help your clients find their answers to these questions, and then coach them to live careers and lives in accordance, you will be providing them with the best coaching they could possibly receive.
- James Allen
3) MARKET WITH ENTHUSIASM
I have never met a coach who could not quickly access their enthusiasm for coaching. When asked, "What do you love about coaching?" coaches can speak with compelling conviction on why they do what they do. It is their calling, what they are meant to do.
And yet when the average coach approaches the process of making a living from coaching, specifically the act of marketing and selling their coaching services, more often than not this passion and clarity disappear. It is replaced by fearful, play-small, apologetic, insecure, "I-don't-want-to-bother-you-and-you-probably-won't-like-it-anyway" attitude that wouldn't sell a cool drink on a hot day.
You are at your most powerful as a coach, when you coach from your place of enthusiasm - your deep conviction of the possibilities for your client.
The same holds true for your marketing. You are most powerful and successful when you market from the same place of passion and enthusiasm you have for coaching.
Coaching is your calling. It is what you are meant to do in the world. It really helps people. They really benefit from it - even if they don't know what it is when you start to talk with them. Do not let your gremlins convince you otherwise. You must market with enthusiasm.
The root of the word enthusiasm is the Greek "entheos". It literally means "having the God Within". When you access your "God Within" for marketing your coaching practice, you will be amazed at what is possible.
Enthusiasm will always trump fear.
"Life's blows cannot break a person whose spirit is warmed at the fire of enthusiasm."
- Norman Vincent Peale
4) WANT TO GET PASSIONATE ABOUT YOUR MARKETING? - APRIL'S SOS (Sick Of Struggling) MARKETING TELECLASS STARTS SOON.
"SOS scored a 10+ with me. The format is outstanding."
The next SOS teleclass starts April 20th, at 2 PM EST, (11 AM Pacific). As usual this will be the marketing-your-practice-on-a-budget program in which I share everything I have learned from my years in coaching. I love delivering the program and I am delighted that so many past participants have put to use so much from it. (You can see the recent testimonials at http://www.acoach4u.com/marketingprogram.htm ).
while there is a lot of great information, tricks and strategies that have been
proven by hundreds of successful coaches, the most important and valuable work
we do is on the "BEING" side of becoming a successful coach. (When you
really get past your fears and begin to market with the same passion you have
for coaching - because you really understand that this is what you are meant to
do in the world - some amazing things can happen.
If you are interested in joining us, you will need to act quickly. Go to http://www.acoach4u.com/marketingprogram.htm and check out the program. If you decide to join us, send me an email to let me know you are in. (email@example.com).
direct anybody else you think might benefit from the course
(coaches you trained with, friends, etc.) to the same link so they can reserve a spot and earn
you both a
discount. (Remember this is a win-win proposition. They get 10%
off for being referred by you, and you get 10% off for each
referral that signs up. (The
sooner you start referring, the more discounts you can
I would love to have you join us, and help make 2005 a great year for you.
"The biggest part of the program was helping me get past my fear."
got 3 new clients over the last 2 weeks. They are beginning
to roll in.....
niche development work is amazing. You made it so easy for me.Ē
want to let you know how much Iím enjoying the SOS course and
how much VALUABLE INFORMATION Iím getting from it."
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Life Coach and Business Development Specialist Steve Mitten B.ApSc, CPCC, MCC helps individuals, professionals and leaders find their niche, be their best and make an impact. Contact mailing address is 2141, 131B St., Surrey BC, Canada, V4A 9J5.
Visit Steve at www.acoach4u.com
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