(In response to a question on Facebook.)
This is a topic you may get quite a few different opinions on. To me, if you are just starting out in your coaching practice, and need more clients, and don’t mind chatting with every prospect, it might be a good idea to not mention your fees.
Most potential clients do not understand coaching, so they have a very hard time valuing it. Thus quite a few potential clients will look at your rates, and not appreciating what they are going to get in return, simply decide not to spend the money or contact you.
However, if you don’t mention the rates, but perhaps state something like “industry studies show over 98.6% of all client get great value from their coaching, contact me to get a feel for how coaching can help you achieve your goals, etc.” (BTW, this number comes from an early ICF survey.), more potential clients will contact you to discuss what they are trying to achieve, and thus get a feel for you and the value they will receive through coaching. Once they talk with you, it is likely a greater percentage of them will decide to work with you.
However, the price you pay for this slightly higher level of interest is that you end up talking with quite a few people who simply cannot afford to work with you. This may be OK, if you are lonely or want to practice your sample sessions, but it can become a big time sink as your practice gets busier.
So, for those coaches who have a good niche, are well marketed, or have a busy practice, I believe it makes sense to give potential clients a feel for the price range of your services on your site, so you minimize the conversations with people who can’t possible work with you.
And if you know your niche well, and have priced yourself correctly to your market, listing your fees will not discourage ideal clients.
Here is how I do it.
Affordable Business Development For Coaches
I believe coaches do important work in the world, and that they need more affordable and effective business training. Too many coaches struggle needlessly.
So I have always reserved a portion of my practice to work with coaches and run affordable business development programs for coaches. These programs have legions of fans, and fill up quickly by word of mouth.
Like all my work, each of these come with a money back guarantee.