(In response to a question from another coach.)
Hi Elizabeth. In truth, I am still looking for someone I could recommend wholeheartedly for the whole SEO journey. I have been looking. Unfortunately, to date I have found many designers who are great at web design, and know a little about SEO. And I have found of ton of SEO guys would who want to sign you up forever and take a lot of $$. (Yet most of their sites are ranked well below mine, and I haven’t put much time into raising PR for years.) I have not found someone who can do it all.
Until I do find someone who can do the critical detail work around finding the right keyword phrases that ensure you get the magic combination of most searches AND least competition, I will still do it all myself. (Many moons ago I was an engineer and thus still carry the curse of believing I can figure out most things.) Anyway, once you know the basics it is not really too difficult. So I tend to teach my small business clients the key skills so they can find the right words, put them in the correct places, and raise their Page Rank. For most folks it takes about 2 – 4 hours of work to learn what you need to. But the upside is once you do know this stuff, no one can BS you, and you can find your way to connect with a steady stream of ideal clients in whatever business you are in.
Biggest web marketing mistakes I see are:
– Many sites have not done their niche work, so they are competing for general phrases like “life coach” or “executive coach” etc, where there are hundreds of sites with higher page rank – so their site is way back on page 3 of Google results. (And no one sees them.)
– Even sites that have a focus, often go after the keywords with the highest volume of searches, unaware that they have no hope of competing. (You want to be sure the keywords you are going after will ensure your site comes up in the top 5 search results.)
– A few sites that are going after viable keywords phrases, do not put the keywords in the key places; H1, H2, paragraph starts, alt tags, title tags, description tags, etc., so Google doesn’t know what they are about. (And a few put too many keywords in so they are penalized.)
– Many sites do not have sufficient text to stop, reassure, educate and engage visitor and get them to a place where they can take a first step. 99% of visitors are not ready to call or email you, but they may be ready for a free report on something relevant and important. (This starts a relationship.)
– Many sites simply do not understand the importance of building Page Rank, or they are using obsolete approaches. (I still get requests for reciprocal links, which haven’t been an asset for years now.)
– Many sites cut so many corners on DIY design, that they look very amateur. Some have so many coding errors they simply will not display well on different machines or browsers. Some will probably incur penalties from the search engines.
Wow, didn’t really intent to write so much. However, I know what a big difference some of this stuff can make in your practice, and so I really want to get this knowledge out there. Way too many coaches spend a ton of time and money on their site and then get next to no clients from it.
Anyway, for anyone who want to learn more, a few years back I wrote a series of articles on the topic. You can start reading here http://www.acoach4u.com/coach-newsletter.htm Start on the August 2012 Newsletter, towards the bottom, and work yourself forward.
Affordable Business Development For Coaches
I believe coaches do important work in the world, and that they need more affordable and effective business training. Too many coaches struggle needlessly.
So I have always reserved a portion of my practice to work with coaches and run affordable business development programs for coaches. These programs have legions of fans, and fill up quickly by word of mouth.
Like all my work, each of these come with a money back guarantee.